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Industry Sector Marketing Manager

Shell - Manila

Job Description Back

 
Job ID 59438BR

Delight customers in this sector with unique, insights-based propositions (both globally & locally developed) implemented well to create demand and deliver more volume at higher value.

• Accountable to deliver the profitability ( C3) target for the industry sector
• “2nd hat” to deliver C3+ (SP&A) and brand health development (awareness, preference, trial, market share/usage, loyalty) for Shell Tellus, Shell Omala. Shell Gadus, and Shell Argina brands in the B2B area
• E2E ownership of the full 4 Ps of marketing for the assigned sectors/brands to deliver the C3+ targets in the most efficient and impactful way possible
• Grow premium sales for the assigned sectors/brands faster than total and faster than the market to improve both premium mix, market share and overall profit growth
• Develop & implement clear long-term strategy and vision to deliver both short-term and long-term sustainable profit growth for the sectors/brands, including ownership for respective portions of 2018 Roadmaps and regular updates/refresh.
• Ensure T&R, sales pipelines and 3-year development cycles are linked and well-integrated.
• Own the sector (and assigned brands) SKU portfolio and associated portfolio health metrics, including C3/Finished Product Stock and inventory working capital.
• Own the Pricing Strategy, local pricing maps and accountable for Unit C3 and price premium achieved for assigned sectors (and brands) through value creation and extraction in order to maximize total C3+.
• Accountable for SP&A planning, execution and return on investment leveraging advanced analytics and insights to plan and evaluate most efficient ways to reach target audience.  This includes traditional elements of brand/mktg communications such as media, PR, digital, events, etc.
• Leveraging assets and offers from global marketing, must deliver well-integrated and brand aligned campaigns that create maximum impact through differentiation.
• Enable the sales teams to implement proposition into the customers/markets through close connection and shared learning.  Position and equip the sales staff to value sell to capture the incremental value created through marketing activities and brand strength.
 

Required Qualifications

 

Preferred Qualifications

 

Company Description

 
Shell has been present in the Philippines since 1914 and today employs more than 3,000 people. Shell’s diversity of operations in the Philippines attracts world-class graduates and experienced professionals alike. Our commitment to your career and learning is evidenced by our industry-leading career development programme and unrivalled access to a local and global pool of experts. Innovation is imbedded in our working culture, and you will benefit from our drive to help you succeed and unlock your potential. The Shell companies in the Philippines (SciP) include various companies operating in oil and gas exploration, production, oil refining, distribution and sales to consumers. Pilipinas Shell Petroleum Corporation (PSPC) refines, blends, transports and sells a wide range of high quality fuels, lubricants, liquefied petroleum gas, bitumen and other specialty oil-based products. It operates a 93-thousand barrels per day refinery, 22 oil depots across the country and over 970 retail stations nationwide.

Additional Information

 
  • Job ID
    20171022348
  • Post Date
    Oct 22, 2017
  • Employee Type
    Full-time
  • Relocation Eligible
    Yes
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