B2B Lubricants Brand Manager – Malaysia & Singapore

Shell - Kuala Lumpur - Menara Shell

Job Description Back

Job ID 63533BR

This role as B2B Lubricants Brand Manager is to delight B2B customers with unique, insights-based propositions (both globally & locally developed) implemented well to create demand and deliver more volume at higher value. This person is to be the Primary Brand Ambassador, representing the brand and Shell in all official functions.
  • Accountable to deliver the profitability target and brand health development (awareness, preference, trial, market share/usage, loyalty) for B2B Lubricants in Malaysia & Singapore, including collaboration with lubricants sold through retail, direct and indirect channel
  • End to end ownership of the full 4 Ps (including pricing) of marketing for the assigned brand to reach customers in the most efficient and impactful way possible in order to deliver the growth targets
  • Develop clear long term strategy to grow faster than the market to improve both premium mix, market share and overall profit growth
  • Own assigned brand portfolio and associated portfolio health metrics, including product life cycle and inventory working capital.
  • Accountable for Sales, Promotions & Advertising (SP&A) planning, execution and return on investment leveraging advanced analytics and insights to plan and evaluate most efficient ways to reach target audience. 
  • Manage agencies and vendors to effectively develop outsourced elements of the marketing mix, requiring marketing briefs, contract negotiations, project management, adherence to brand guidelines and timely delivery. 

Required Qualifications


Preferred Qualifications


Company Description

Shell is the petroleum retail market leader in Malaysia, catering to one-third of Peninsular Malaysia and half of Sabah and Sarawak’s market requirements. We employ 6,500 people in Malaysia. We seek a long-term presence in Malaysia and invest heavily in our employees. Our industry-leading development career programme attests to that. Your ideas will travel at Shell, and your drive and commitment will be rewarded. Our commercial gas-to-liquids plant in Bintulu, our refinery in Port Dickson and our Projects and Technology office in Kuala Lumpur, that offers projects and business solutions, offer a great variety of jobs.

Additional Information

  • Job ID
  • Post Date
    Nov 15, 2017
  • Employee Type
  • Relocation Eligible
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